Nvidia has drawn attention in recent years for its booming data center business, which sells chips used in artificial intelligence,
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such as natural language processing. But the company's roots lie in graphics chips,
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which still accounted for 59% of its $26.9 billion in revenue in its most recent fiscal year.
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In a speech broadcast online Tuesday, Nvidia Chief Executive Jensen Huang introduced the company's latest series of graphics chips,
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Ada Lovelace, named after the 19th-century British mathematician who is considered a pioneer in computer science.
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The flagship model of the GeForce RTX 4090 chip will be sold for $1,599 and will go on sale on October 12.
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The two less expensive RTX 4080 models will start at $899 and $1,199, respectively, and will go on sale in November.
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